My goal is to create innovative, and effective design solutions that exceed advertising and marketing goals. I work with a variety of clientele who demand that their information is presented clearly to audiences in diverse environments. Please take a moment to review this portfolio of my work. Feel free to contact me to discuss how I can help you accomplish your next idea.



Jeff McKay Graphic Design  | Principle  |  2000 – Present
Manage project and design responsibilities; function as the primary client interface; assemble teams of developers to integrate e-commerce solutions; arrange vendors and oversee final production on individual and collaborative projects including advertising, branding, brochures, direct mail, marketing and e-commerce websites; direct and assist photography. Clients include: Drexel University, Elsevier, Global Trade Academy, Holy Family University, Schultz & Williams, Rose Uniforms, University of Pennsylvania

Creative Strategy Group  |  Art Director  |  January 2006 – June 2008
Lead, inspire and guide team members; participate in brainstorm and kick-off meetings; research, review, and present creative concepts and ideas to fulfill the needs of the client; design and edit multiple print and interactive annual reports; develop identity and branding guidelines; create marketing campaigns; coordinate final production files for release; attend press checks and photoshoots. Clients include: Antares Pharma, Bell Microproducts, Christiana Bank and Trust, Immunicon, Heartland Payment Systems, InterDigital, iPass, Novartis, Radian Group Inc., Third Wave Technologies, and Ultratech Inc.

3r1 Group  |  Senior Designer  |  February 1996 – January 2006
Manage projects; meet with clients; advise and direct designers, illustrators and photographers while creating logos, promotions, publications, print ads, illustrations, newsletters, capital campaigns, recruitment promotions and exhibition graphics; expanded company’s capabilities to include website design; participate in concept meetings and focus groups. Clients include: The Baldwin School, George School, McGraw-Hill, National Geographic Society, The Pennsylvania Academy of the Fine Arts, Princeton University, Shipley School, Temple University Press, Time-Life Books, and the University of Pennsylvania

The Morning Call  |  Graphic Design Intern  |  Fall 1995
Responsible for design and layout of advertising and promotions for the newspaper’s in-house art department; created designs that were simple, engaging and capable of being adapted to a variety of sizes with minimal color.

Consortium Advertising Specialist  |  Graphic Designer  |  Summer 1995
Assist in the design and layout of advertisements, newsletters, annual reports; periodically assumed responsibilities of the senior designer.


Kutztown University  |  Kutztown, PA
BFA in Communication Design, December 1995

Northampton Area Community College  |  Bethlehem, PA
AFA in Advertising Design, May 1994